Mentor
Suresh Parambath
Suresh Parambath-Senior Consultant- Brand & Marketing
Apart from his involvement with brands and businesses, he did also mentor start-ups as a collaborator with the House of Genius, IIMB.
His 35 years of experience includes building brands in many market segments – FMCG, IMFL, IT, Startups, Fashion, Automotive, E-Commerce, Newspapers, Holiday Timeshare, Real Estate, Heavy Engineering, Finance and more.
Suresh has always believed there should be at least one person thinking holistically about a brand or business. He now wear that mantle as a Brand consultant, and work upon brand architecture, competition, markets and trends, tone of voice, verbal and visual grammar, consumer insights, etc., However, these objects are achieved without losing sight of corporate vision and goals, and most importantly, ensuring that the brand or business projects an unwavering image to its consumers, as well as stakeholders, employees, investors and policy makers.
The advisory practice has given him the opportunity of contributing to the carving of the destiny of large, medium and small organisations, helping them with everything from Brand Architecture, Business Philosophy, Best CSR Practices, External & Internal Brand/Marketing Communications and Mentorship.
Education:
English Language & Literature/Mass Communication/Media Studies